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As for Mavericks guard Kyrie Irving, his offseason Chinese basketball trek was much more than appearances and hoop clinics as Anta Basketball’s chief creative officer. “It’s a multi-generational platform that I’ve created,” Irving told Andscape recently. “Signing my dad represents 55-plus-year-olds, which is you’re never too old to keep playing basketball or love getting out and staying active or being around the game of basketball or being around the youth. And then, for me to continue the legacy of having a shoe brand growing up with kids for the last 14 years, I have a great pillar in the culture right now that I want to take care of. “I describe my shoe brand as my mall. Everybody can come to my mall. It’s a collaborative mall and I want people to have a great experience, not just buying my product, but being a part
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